Pro Forma Financial Projections
We based our financial projections on our actual unit metrics from the 500,000+ uses of iCrumz from registered users in 156 countries.
We project monthly build-up of new registered users from organic/viral/word-of-mouth as well as from marketing and business development efforts. Then we apply an attrition rate to account for users abandoning the platform to arrive at net registered users each month. We then apply an onboarding rate for new users to account for the loss of users who register but who never complete the onboarding process to become active users to arrive at the number of net onboarded users each month. We then apply a projected % of onboarded users who use iCrumz each day to arrive at a projected monthly average number of people use iCrumz each day. We then multiply this projected monthly average number of people who use iCrumz each day by a projected revenue value per active user per day to arrive at projected total monthly revenue. We then apply a projected direct cost % to arrive at projected monthly gross profit. Finally, we apply a projected selling, general and administrative expense % each month to arrive at projected monthly net income.
The monthly values are summarized into the annual summaries below. The detail financial projections can be viewed here.